Senior Brand and Experience Designer
for Scaling Organizations
I help fast-growth companies solve complex brand and marketing challenges by shaping initiatives that connect teams, unify experiences, and hold at scale.
10+ years across enterprise, agency, and cross-channel brand environments
Led campaigns, digital, event, and web initiatives at scale
Built for complexity, transformation, and post-merger integration
Open to Senior Brand Designer, Creative Lead, or Art Director adjacent roles – remote, hybrid or on-site in Orange & Los Angeles Counties, CA.
Recent Role
Senior Design and Experience Manager
AVEVA · 2021–2025
Global brand design strategy for a former FTSE 100 industrial software leader across 40+ countries.
Recognition
Marketing Initiative of the Year · 2024, 2018, 2017
Design System
Foundations
A unified brand platform supporting 16 websites, 12 cloud portals, and 125 SaaS product UIs. This system enabled teams across 40+ countries to execute campaigns, product launches, and global events with speed and consistency, without compromising creative quality.
View Case Study
Selected Projects
Work
Campaigns, events, and launches enabled by unified brand systems.
Post-Merger Rebrand
Unified two legacy brands under a single enterprise identity, establishing the visual language that would govern all downstream work. This foundation enabled consistent execution across subsequent campaigns and product launches.
Global Conference Creative
Directed creative for a 4,000+ attendee global conference, translating brand principles into environmental graphics, keynote visuals, and attendee experiences. The established design system accelerated delivery without sacrificing quality.
Global Event Campaign
AVEVA IGNITE 2019 was a week-long sales and marketing kickoff that marked the debut of the One AVEVA brand. Developed the 'Game On' campaign theme, using sports language and competitive energy to immerse and energize attendees.
Partner Program Launch
Delivered a global partner program using AI-powered production within brand guidelines, reducing time and cost by 80%. The established system made rapid execution possible without added vendor spend.
Pre-Acquisition Brand System
Created the award-winning brand system that preceded the merger, establishing scalable templates and guidelines that informed the unified enterprise identity.
CONNECT
Helped bring CONNECT to life across customer-facing touchpoints by weaving its typography, color palette, and iconography into a wide range of deliverables.
2021 — 2025
Senior Design and Experience Manager
AVEVA ↗ · Remote, Lake Forest, CA
Directed global brand design and experience strategy across 40+ countries. Led creative for 18+ global events, 8 campaigns, and 7 digital activations supporting a $10M marketing portfolio, with 3 initiatives recognized as Marketing Initiative of the Year.
View key achievements
- ·Launched AVEVA's Digital Style Guide, aligning 16 sites, 12 portals, 125 SaaS UIs.
- ·Drove creative for 18 global events, reaching 4K+ attendees.
- ·Led creative labs for 20+ teams, elevating standards and systems adoption.
- ·Directed "Connect the Future" campaign, unifying 3 sub-campaigns for global impact.
- ·Produced executive presentations praised by industry leaders for clarity and excellence.
2018 — 2021
Senior Graphic Designer
AVEVA ↗ · Lake Forest, CA
Led enterprise-wide visual design strategy during critical post-merger integration. Established design systems and brand governance that unified legacy brands under a cohesive identity.
View key achievements
- ·Co-led AVEVA "One" rebrand, unifying legacy brands and driving +245% MQLs, $600M in sales.
- ·Improved navigation/UX: +79% product clicks, +10% overall clicks, +20% time on site.
- ·Architected 300+ accessible icon libraries, driving cross-product consistency.
2015 — 2018
Presentation Designer
AVEVA (formerly Wonderware) ↗ · Lake Forest, CA
Established brand foundation and visual systems for enterprise software products. Created scalable templates and guidelines that informed the unified enterprise identity through subsequent mergers.
View key achievements
- ·Created award-winning brand system that preceded the Schneider Electric merger.
- ·Established scalable templates and guidelines adopted across global markets.
2015
Art Director & Senior Graphic Designer (Contract)
Creative Staffing Agencies ↗ · Orange County, CA
Delivered creative services for healthcare, education, and consumer clients, producing multi-format assets under tight deadlines with a focus on brand precision and visual excellence.
View key achievements
- ·Streamlined high-volume production via prioritization, reducing revisions and improving delivery.
- ·Applied best practices maintaining creative alignment across solo/collaborative projects.
- ·Partnered with art directors/account managers, driving collaboration that expanded scopes.
2010 — 2015
Art Director
Alar Staffing ↗ · Santa Ana, CA
Sole designer and marketer for 5 California offices at a regional staffing agency. Led a full company rebrand from logo to launch, overseeing vendors, press checks, installations, and digital rollout.
View key achievements
- ·Delivered multi-site rebrand 6 months early, earning direct recognition from company president.
- ·Modernized digital presence via unified visuals, refreshed content, boosting engagement.
- ·Led seamless Corporate Resource Services acquisition transition, preserving continuity.
Awards & Honors
Recognition
Recognition for strategic brand initiatives and creative excellence.
2024
AVEVA World Paris New Logo Campaign
Marketing Initiative of the Year
Issued by AVEVA
2018
AVEVA One Software Rebrand
Marketing Initiative of the Year
Issued by AVEVA
2017
Wonderware Live!
Marketing Initiative of the Year
Issued by AVEVA
2010
Charter Communications 'Paquete Alcance Mas' Multicultural Campaign
The Faxies Finalist
Cablefax
2007
El Pollo Loco "Taco Celestial" TV Spot
4 Bronze Tellys
Telly Awards
2006
Blue Cross of California Individual Hispanic Campaign
Best of Blue Award
Anthem Blue Cross
Get in Touch
Contact
I'm happy to discuss brand systems, design strategy, or potential collaborations. Feel free to reach out.
How I Can Help
- Brand strategy & positioning for B2B tech companies
- Design system development and digital style guides
- Global event branding and experiential design
- Executive presentation design and stakeholder communications
- Post-merger brand integration and rebranding initiatives
- Generative AI integration for scalable creative workflows
Availability: Open to opportunities, remote or Orange County, CA.