I help fast-growth companies solve complex brand and marketing challenges by shaping initiatives that connect teams, unify experiences, and hold at scale.
10+ years across enterprise, agency, and cross-channel brand environments
Led campaigns, digital, event, and web initiatives at scale
Built for complexity, transformation, and post-merger integration
Open to Senior–Principal Brand Designer roles — remote, hybrid, or on-site in Orange and Los Angeles Counties, CA.
Design System
A unified brand platform supporting 16 websites, 12 cloud portals, and 125+ SaaS interfaces. This system enabled teams across 40+ countries to execute campaigns, product launches, and global events with speed and consistency, without compromising creative quality.
View Case Study
Selected Projects
Campaigns, events, and launches enabled by unified brand systems.
Unified two legacy brands under a single enterprise identity, establishing the visual language that would govern all downstream work. This foundation enabled consistent execution across subsequent campaigns and product launches.
Directed creative for a 4,000+ attendee global conference, translating brand principles into environmental graphics, keynote visuals, and attendee experiences. The established design system accelerated delivery without sacrificing quality.
AVEVA IGNITE 2019 was a week-long sales and marketing kickoff that marked the debut of the One AVEVA brand. Developed the 'Game On' campaign theme, using sports language and competitive energy to immerse and energize attendees.
Delivered a global partner program using AI-enabled production within brand guidelines, reducing time and cost by approximately 80%. The established system made rapid execution possible without added vendor spend.
Created the award-winning brand system that preceded the merger, establishing scalable templates and guidelines that informed the unified enterprise identity.
Helped bring CONNECT to life across customer-facing touchpoints by weaving its typography, color palette, and iconography into a wide range of deliverables.
2025 — Present
Southern California Tech & Creative Communities · Orange & Los Angeles Counties, CA
Led brand design, programming, and experiential creative across technology and creative communities, serving as Chapter Director and Organizer while shaping 13 Techqueria OC events as attendance grew 3.7×.
2020 — 2025
AVEVA · Global B2B Industrial Software Enterprise · Remote, CA
Directed brand and experience design across rebrands, integrated campaigns, digital platforms, events, and web experiences within a global industrial software enterprise.
2018 — 2020
AVEVA · Lake Forest, CA
Expanded enterprise visual-system work across web, product-adjacent experiences, and reusable design infrastructure during a period of organizational integration.
2015 — 2018
Schneider Electric Software · Acquired by AVEVA · Lake Forest, CA
Translated complex industrial software, business, and acquisition narratives into executive communications while expanding into brand systems and global creative programs.
2015
Robert Half · Orange County, CA
Delivered campaign and marketing design across finance, healthcare, education, and consumer clients under tight agency timelines.
2010 — 2015
Alar Staffing Corp. · Acquired by Corporate Resource Services · Santa Ana, CA
Functioned as the principal designer and marketer supporting 5 California offices, spanning brand identity, environmental graphics, vendors, and digital execution.
Awards & Honors
Recognition for strategic brand initiatives and creative excellence.
2024
Marketing Initiative of the Year
Issued by AVEVA
2018
Marketing Initiative of the Year
Issued by AVEVA
2017
Marketing Initiative of the Year
Issued by AVEVA
2010
The Faxies Finalist
Cablefax
2007
Bronze Telly Awards
Telly Awards
2006
Best of Blue Award
Anthem Blue Cross
Get in Touch
I'm happy to discuss brand systems, design strategy, or potential collaborations. Feel free to reach out.
Phone
714-501-9781Location
Santa Ana, CA • Open to OC / LA hybrid or remote
I bring 10+ years in complex enterprise technology, backed by agency-trained concept development, to teams that need a designer who can work at both the system level and the execution level. My work spans 3 rebrands, scalable design systems across 150+ digital touchpoints, 8+ global campaigns, and 18 global events. I work well across functions, communicate clearly with non-design stakeholders, and use AI-enabled workflows to increase creative capacity without sacrificing quality.
Available now. Open to remote and hybrid roles; on-site welcome in Orange and Los Angeles Counties, CA.